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A Financial Times and Economist Book of the Year 'Wonderfully
stimulating... will teach you to see around corners' - TIM HARFORD
'A paean to cognitive agility and the elasticity of the
imagination' - ECOMOMIST 'Captivating... will transform the way you
think' MARISSA KING, PROFESSOR AT YALE SCHOOL OF MANAGEMENT The
power of mental models to make better decisions We're often told
that humans make bad decisions and that more data is better. But
this is backwards: people are good at decisions precisely because
we use mental models and can envision new realities outside of
data. Great outcomes don't depend so much on the final moment of
choosing but on generating better alternatives to choose between.
That's framing. It's a cognitive muscle we can strengthen to
improve our lives, work and future -- to meet this historical
moment. Framers shows how.
'Wonderfully stimulating... will teach you to see around corners'
-- Tim Harford 'A paean to cognitive agility and the elasticity of
the imagination' -- The Economist 'A tightly written prescription
for smart thinking' -- Financial Times The power of mental models
to make better decisions We're always told that humans make bad
decisions and that more data is better. But this is backwards:
people are actually good at decisions because we use mental models
and can envision new realities outside of data. Great outcomes
don't depend so much on the final moment of choosing but on
generating better alternatives to choose between. That's framing.
It's a cognitive muscle we can strengthen to improve our lives,
work and future -- to meet our moment of economic upheaval, social
tensions and existential threats. Framers shows how.
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